The 2025 theme, ‘Ia malu lou sā. Folau i lagimā – A well-grounded self is a successful self’, draws on the powerful symbolism of traditional ocean voyaging. The Komiti o le Vaiaso o le Gagana Sāmoa (Sāmoa Language Week Committee) explains the meaning:
"A well-crafted ocean sailing vessel, built with care and precision, ensures a safe and steady journey. Similarly, people who prepare thoroughly and with intention become grounded and resilient – ready to navigate life’s challenges and succeed."
Secretary for Pacific Peoples Gerardine Clifford-Lidstone says the Ministry is proud to stand alongside Sāmoan communities in celebrating gagana Sāmoa:
“There is much alofa (love) for gagana Sāmoa. I encourage everyone to get involved – attend an event, learn from those around you, or simply take a moment to see how language continues to shape identity, connection, and pride.”
FAGASA (Fa’alapotopotoga mo le A’oa’oina o le Gagana Sāmoa i Aotearoa) is a national organisation dedicated to teaching gagana Sāmoa in Aotearoa New Zealand. Its secretary, Sauimalaeletelemalanuola Ameteolepala (Ete) Etelei, says the week is an important time, but not the only time, to reflect on the gagana Sāmoa.
“When our young people are rooted in their language, culture, and identity, they grow with confidence and purpose. A strong cultural foundation is not a barrier to success; it is the very thing that empowers our people to reach their full potential,” says Ete.
This week is part of a broader celebration of Pacific languages, with 12 language weeks held annually in Aotearoa. Earlier this year, Rotuman Language Week was marked in May and Kiribati Language Week coming up on July 6. Bislama, the national language of Vanuatu, will be included for the first time starting on July 27.
