March Madness is the collegiate basketball playoffs, where 64 teams battle to be crowned American college champ. In past years, the media has been mostly dominated by the men's tournament and future stars of the NBA but collegiate women's basketball in America has grown exponentially over the last few years and it's having an effect on women's basketball in Christchurch.
Fox Sports has reported that women's college basketball has been averaging 981,000 viewers per game compared to 946,000 for the men on their platform in the US.
Canterbury's Maia Williamson, a lifetime basketball player, and now NZ coach and Sky Sports commentary personnel, believes this is just the beginning and she knows why.
"For me growing up, I loved watching the NBA and men's basketball but that wasn't something I could accomplish. Now that majority of the women's basketball March Madness scene is on ESPN, that level is something tangible for young women in Christchurch."
"We have young Kiwi girls doing amazing in America now too. The Whittaker sisters, Lauren and Charlotte, two Canterbury girls playing for teams who made a run in the March Madness tournament. both teams making the sweet 16 which is an admirable effort and would've been an awesome experience."