Tasting of Christmas, Holland and childhood memories, Tina Dudley's apple butter – or apple pie conserve – is the first of its kind in New Zealand.
Dudley, who owns Greens, said her new venture was an opportunity to carry on a family legacy and bring a fresh taste to Kiwi shores.
"I don’t want to make you healthy. I want to make you happy," she said.
Dudley bought and began the company during lockdown, focusing on a green and hand-made approach. It includes funky peanut butter flavours, conserves and jam.
Originally from Georgia in the United States, she had brought the family recipe with her to Ohoka, North Canterbury.
She believed Kiwis' appetite for the spread was inevitable and "will make her famous".
Dudley is based at the Riverside Market collective space on Oxford Terrace.