Diverted attention includes activities where drivers’ attention is directed away from the road, including talking with passengers, using cellphones and rubbernecking.
So why are we so curious when it comes to car crashes? Why do we slow down to look at a crash? Is it to figure out what caused your 40minute delay? Do we want to try and work out how the crash was caused or to see if anyone if hurt?
Psychologist Corina Grennell said rubbernecking was part of human nature. The use of social media had created a blurred line between what should be public and what should remain private.
“Humans are sensitive to noticing anything that is novel and different from the norm and also we are very attuned to be on the lookout for danger. A car crash meets both criteria.’’
Technology made photo taking and sharing simple and quick, which Grennell said allowed no time for reflection by the photographer.
“The nature of the internet is to distance people from what they post from those who may view it. This tends to decrease empathy, as we do not see the reaction of the people seeing the information.
“Empathy tends to work best when we get feedback from others from their facial expression, tone of voice and other non-verbal cues. In other words, a person who posts a photo of a car accident is not thinking about the person who may view the photo, let alone think that it may be seen by a loved one of the crash victim.’’
Comm may never know if photos of his crash were taken, but the memories of the it are still vivid. Even though the crash occurred five years ago, he avoids the Columbo St-Brougham St intersection today.
Comm broke his collar bone, right leg and ankle in the crash and was off work for 12 weeks.
His message to rubberneckers – “Don’t do it. Keep your eyes on the road”.