© New Zealand Broadcasting School 2020

Litter habits of Christchurch revealed

thumbnail Mama Nature
Comedian David Fane is fronting a new anti litter campaign as character 'Mama Nature'  Keep New Zealand Beautiful

Keep New Zealand Beautiful has released research detailing the most littered items in Christchurch.

The research claims cigarettes are the most littered item in Canterbury.

87% of litter across Canterbury is cigarettes and accessories relating to them, while only 5% is takeaway packaging.

This represents the highest amount of cigarettes littered in the country.

As a response KNZB is today launching its first anti-litter campaign since the nineties after volunteers collected enough rubbish to fill 120 rugby fields from a one-week long clean up

The Ministry for the Environment is funding the project which will be endorsed by comedian David Fane who will play a boisterous character called 'Mama Nature' to promote the new campaign.

KNZB will also be at Westfield Riccarton Mall on Wednesday April 11, to encourage anti-litter behavior in Christchurch.