© New Zealand Broadcasting School 2020

Ed Sheeran, a massive success

Maegan Thompson
Ed Sheeran
Ed Sheeran performing his first of three shows in Dunedin over the Easter weekend  Maegan Thompson

One hundred thousand kiwis saw Ed Sheeran over the long weekend.

Dunedin hosted three shows, bringing in a total of $34 million dollars into the town's economy.

Over 70,000 of the 100,000 fans traveled to Dunedin for the shows.

Mayor Dave Cull says the long weekend was a massive success, with shops and bars staying open on the Easter Sunday making all the difference.

"They were very conscious that the weekend had to be special to attract other concerts and give confidence to promoters that Dunedin was up to the job in the future," he said.

Cull said it was Dunedin's most successful weekend in history. 

Traffic before and after the weekend was hectic due to the concert goers on top of the long weekend.

New Zealand transport agency spokesperson Frances Adank said they knew there would be an increase in traffic, but there was nothing they could do about it except make the public aware of it.