Figures show one in four kids are affected every month by bullying. So Crusaders and Bayleys wanted to do something about it - they decided to produce a book encouraging children to speak up.
The book follows Ace - a horse who gets bullied at school. But with the help of the Crusaders' horses, he finds his feet and gets his moment in the spotlight.
Books can be bought on their website or at the next two home games here in Christchurch on the July 6 against the Highlanders, or July 14 against the Blues.
All profits go to the Make-A-Wish foundation to help kids in need.
This story was broadcast as part of METRONEWS on Facebook Live.