For years, a term has existed in Christchurch for the bus, calling it the 'loser cruiser'.
Azriel Taylor explores the stigma that exists around using the bus system, and what can be done for the future.
Video Journalism: Riding The Loser Cruiser
Azriel Taylor
With ECAN pushing to get more Christchurch residents on the bus, there is a stigma that may hold some back.