David Marra from Christchurch Budget Services is seeing more high-medium income earners facing Covid-related income drops requesting help.
He says many Cantabrians may be facing food poverty for the first time.
"Income drops for any number of reasons. The struggle to keep up with the Joneses who may have once been their financial equals is really hard."
He says there are lots of alternatives to supermarkets popping up around Christchurch, with many fruit and veggie markets particularly scattered along Marshland Road.
"Work with friends and neighbours. Share stuff like one big cabbage and cut it up three ways. Get involved in the Christchurch Community Gardens," he suggested.
Other advice the budgeting service usually offers clients in these situations is to buy in bulk and share with family, only eating in season when possible, and buying longer-lasting frozen veggies over fresh.
His final piece of advice?
"Don’t get too fussy about producing gourmet sandwiches. You aren’t competing. My grandson had what he called 'jam' sandwiches. Two slices of bread and margarine jammed together is one 'jam sandwich'."
Pak n Save supermarket have similar suggestions online, except market it as a 'deconstruction'. The website suggests adding luncheon or shaved ham, and grated cheese for the kids to construct their own lunch when it's time.