One way would be putting up a $2000 cash prize for a carcass-throwing contest down one of the city’s most renowned skate-spots.
That's exactly what Billy McLachlan and his team of volunteers managed to organise, for the second year running.
Some big names in the skateboarding realm made their way to Christchurch for the event called ‘King of the Square’.
McLachlan, a local skater himself, managed to get construction giants ‘Hunter Civil’ on board as a major sponsor for the event, both this year and last.
For a 12-hour window on November 4, one corner of Cathedral Square received a radical transformation.
A large roll-in ramp dubbed ‘Black Betty’ was installed for skaters to gain the speed necessary to throw themselves down the 8-stairs.
However, the options that really got skaters stoked were a handrail and two ledges [known as Hubbas] constructed by Hunter Civil, giving them three obstacles to choose from.
Three main prizes were up for grabs: King of the Rail, King of the Hubba and an overall King of the Square.
There was also a long list of tribute tricks and 'NBD's', for skaters able to perform a trick that had never before been done down the Cathedral stairs.
After a day of hucking, broken boards and electrifying excitement from the crowd, it was clear; there was a new king in town.
Little known 19-year-old Yorlin Phillips from the Waikato was crowned King of the Square and left $2000 richer.