When the Kiwi Family Trust began 12 years ago, they weren't a social service charity.
Yet manager Bella Aitken says in the face of such increased need, now they're becoming one by default.
And it’s not straight forward.
"People are coming in with much more complex issues and combinations of needs, not just food."
They've created services for what they see is most essential and a lot of it is school related: shoes, food for school lunches, swimming lessons, school uniforms and sports activities.
When schools merged throughout Christchurch, parents had to come up with the money for new uniforms.
Haeata Community College had a creative response to the problem.
Knowing students couldn't afford a uniform, they gave every child a free top – and it's just one top that most students have stayed with.
The college's navigator and communicator staff member, Jeremy Faumuina, says the gap between rich and poor is right in your face.
"There are different worlds in Christchurch… New Zealand is one of richest countries on the planet, yet the basic necessities for families are pretty poor."
He believes if people don't actually see what’s happening, it's hard to make changes.